In today’s day and age, more people than ever are choosing to part ways with their corporate 9 to 5 so that they can become their own boss. That’s all thanks to accessible and affordable ways to market your business through your website and social media platforms like LinkedIn, Instagram, and Facebook. But as any PR firm or Marketing Agency will tell you, the most effective marketing is accompanied by high quality branded images. That’s why your personal brand needs high quality branding photography that sets you apart from your competitors.
What Is Branding Photography
So what exactly is branding photography? Brand photography is in it’s simplest form professional images that represent you and your business’ identity visually through their use of color, tone, props, and sets. These images can be photos of you, the owner, your employees, your workspace, the products and services that you provide, and just about anything that makes your business unique.
So Why Do You Need Branding Photography
First Impressions Matter
The first thing that most people will see when they come across you or your business online are the images on your website and social media accounts and pictures are worth way more than a thousand words when it comes to business. A website with no images or low-quality stock images will not be as appealing to your audience as real images that show your personality and the personality that comes along with your business.
Increase Trust and Engagement
High quality images and personal branding photography also do a lot to cultivate trust with your audience through imagery which will naturally increase engagement on your posts, ads, or email campaigns.
This increased trust and increased engagement naturally mean that your marketing efforts will yield a lot more leads which translate into more sales and more money in the end. So it’s ultimately an investment that is worth making.
Photography Increases Brand Consistency and Consistency is Key
Part of nurturing this trust with your audience and clientele comes from having consistency. The reality is that consumers and potential new clients may not always need the service or product that you provide at that moment, but because you are regularly popping up in their feed and in their email inbox with high quality images that highlight your business, they will likely turn to you when the time comes. Alternatively, if you are not consistent, your audience may assume that you fell off the face of the earth.
How to Get Started
If you’re ready to grow your business with the help of creative branding photography, contact us today. Our artistry team is ready to help you create images that represent you and your business the right way.